Trademarks/registered trademarks are protected by the Trademarks Ordinance as well as common law based on previous goodwill cases, it is also the first step of brand building.
Three major functions of trademarks:
- To distinguish the source or ownership of goods or services (such as a mark on a product)
- To guarantee the quality or uniqueness of goods or services (such as an anti-counterfeit label)
- To be used for advertising and promotion (such as a mark on a signboard or leaflet)